Are you eating at the next big restaurant? You might be.
Fishbowl, a restaurant data firm, compiled a list of up-and-coming brands that it expects will take the food industry by storm. The company tapped more than 50 restaurant experts — executives, critics and foodies — to nominate restaurants and then scored the nominees based on social media metrics.
“For decades it was the big brands that could get so much traction because they had a lot of media that they could put behind themselves and the ability to get their message out,” Michael Lukianoff, Fishbowl’s chief analytics officer, told CNBC. “Social media has turned that on its ear by giving smaller, independent and regional [brands] a level playing field.”
These brands face a fiercely competitive dining market but have already sparked intense loyalty among their customers.