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Fishbowl Acquires Retail Marketing Automation Firm
Mobile Engagement Platform Also Adds Loyalty and Proximity Targeting
ALEXANDRIA, Va., December 1, 2015 – Fishbowl, the leading provider of a marketing and guest analytics platform to the restaurant industry, today announced the acquisition of CLYP Technologies, a next generation mobile automation firm with a strong presence in retail. CLYP integrates customer intelligence, a content relevancy engine and personalization to deliver full marketing automation across mobile devices, while offering real time messaging and mobile loyalty. Adding CLYP’s best in class automation to Fishbowl’s powerful marketing analytics platform will revolutionize the restaurant industry’s ability to drive traffic and incremental sales via guest marketing.
“This is a game changer for the restaurant industry,” said Dev Ganesan, CEO of Fishbowl. “We are combining CLYP’s expertise in marketing automation, as well as their beacon and Wi-Fi technologies, with our guest analytics platform. Now our clients will have the opportunity to use Fishbowl’s actionable insights about their guests to drive real time mobile engagement and loyalty inside and outside their stores. In the age of the customer, this is critical for success.”
“I am delighted to join Fishbowl,” commented Prem Kiran, CEO of CLYP Technologies. “With Fishbowl’s dominant market position in the restaurant industry and CLYP’s cutting edge capability to automate real time personalization, we will together serve as the trusted partner in driving digital change for restaurants and retailers. We look forward to helping Fishbowl continue its evolution as the marketing analytics platform for the restaurant industry.” Kiran will become Fishbowl’s Chief Strategy Officer with responsibility for overall product strategy and market adoption.
“I’m very excited to see CLYP and Fishbowl join forces,” commented Jim Mizes, President and COO of Blaze Pizza. “They bring together highly complementary strengths needed for the restaurant industry to deliver a truly next generation consumer experience, enabling operators to increase visits and check size. With deep customer insights and real-time actionable marketing capabilities, they are a new force for connecting with restaurant guests and changing behavior. I’m excited to see this.”
Fishbowl helps restaurants leverage data to drive predictable sales growth. Fishbowl’s closed loop restaurant marketing SaaS platform is highly scalable and ingests data efficiently from various sources, including email, SMS, social, online ordering, loyalty programs, reservations, POS and more. The guest-centric platform uses industry-specific proprietary algorithms to provide clients with actionable guest insights for deeper customer relationships.
The company serves over 65,000 restaurants with benchmarked solutions and best practices that address the key business challenges of guest acquisition, engagement, and analytics. Fishbowl manages the industry’s largest guest database with over 150 million opt-in members and has strategic partnerships with OpenTable, The Coca-Cola Company, the National Restaurant Association, and the State Restaurant Associations. The company integrates its software with key third parties, including POS manufacturers.
Contact the company at www.fishbowl.com or 1-800-836-2818.
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