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Fishbowl Expands Intelligent Marketing Analytics Platform
Leverages Customer Data and Automates Insights to Drive Smarter Engagement
Alexandria, VA – January 19, 2016 – Fishbowl, the leading provider of Restaurant Decision Sciences and 1:1 Marketing Automation, today announced the launch of its next generation automated insights & decision support capabilities, combining the latest in customer acquisition and engagement analytics. The Customer Analytics solution tracks behavior throughout the customer life cycle, blending data from payment systems, online ordering, reservations, loyalty programs and e-marketing into a one-stop dashboard for more targeted decision-making than ever before possible.
Designed to arm restaurant executives with actionable data to drive sales, the new product combines information about customer behavior and preferences with various demographic and psychographic profiles. It allows busy leaders to make informed decisions that maximize marketing budgets while engaging the guest groups that matter most to their brands. The business impact for clients is further enhanced through a highly orchestrated, cross-channel and personalized marketing automation that enables them to efficiently and effectively act on the insights.
“Consumer behavior is changing faster than ever and the high level data traditionally used by restaurant operators is simply not enough to make cost-effective decisions,” said Fishbowl President & CEO Dev Ganesan. “We will continue to enhance our Customer Analytics solution to give time-strapped operators the critical metrics they need to increase guest traffic and loyalty.”
“As a heavy user of Fishbowl’s Customer Analytics platform, I am excited about the new release,” said Rob Gotti, CMO of casual dine restaurant Not Your Average Joe’s. “The ability to understand which KPIs are changing and digging into the “why” will allow for greater insights. The Fishbowl cockpit is easy to navigate and will help me manage the day-to-day business. The ability to easily act on insights and drive meaningful customer engagement, in a closed loop environment through digital marketing channels, means that we can drive customers into the restaurants and gain further momentum in our business.”
The enhanced Fishbowl Customer Analytics platform will now offer:
- Full suite of C-Level dashboards with drill downs to understand business drivers
- Customizable reports for sales, customer behavior, and marketing effectiveness
- Ability to automate segment creation and execution based on customer behavior
- A data lake with a multidimensional view of the customer, built from multiple touchpoints
- Rapid ingestion of multiple data sources into the data lake without specialized programming skills
- Enhanced customer matching algorithm to connect multiple data sources
Fishbowl is the world’s #1 Restaurant Success Platform, delivering Decision Sciences & data-driven marketing automation, to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Using marketing automation across channels, the Fishbowl platform enables clients to efficiently act on those insights to drive more customer visits and more sales. Serving more than 65,000 restaurant locations, Fishbowl partners with key industry and technology organizations, including: The Coca-Cola Company, OpenTable, the National Restaurant Association, State Restaurant Associations, and the leading POS manufacturers. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London.
For more information, please visit our website at http://www.fishbowl.com/, follow our blog at http://www.fishbowl.com/blog/, follow us on Facebook at https://www.facebook.com/fishbowlmarketing/, visit our Twitter at https://twitter.com/Fishbowlinc, or visit our LinkedIn at https://www.linkedin.com/company/fishbowl-marketing.