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Fishbowl Included in Dickey’s Data-Driven Marketing Strategy

In a recent article by Hospitality Technology, Dickey’s, an American barbecue restaurant chain, discusses their need “to gather data from all different points of contact, take all that structured data and improve reports, while taking all unstructured or siloed data and pulling that into the analytics systems as well.”
“Dickey’s in-house team developed a reporting agent that pulls data from the back-of-house computer through an API into Smoke Stack. Data is being gathered every 15 minutes offering a real-time look at the business through reports in the company’s analytics system. In addition to operations, POS and online ordering data, API connections were also created to pull in data from partners such as…Fishbowl ( for digital marketing.”

Read the full Hospitality Technology article here.