WASHINGTON, D.C., May 6, 2016– Fishbowl, the Intelligent Marketing Automation and Analytics Platform provider, is hosting its User Conference in Washington, D.C. this week.
The conference brings together leading restaurants and industry experts to discuss the importance of leveraging data and the latest technologies to intelligently engage guests, drive business results and gain a competitive advantage.
Keynote speaker, Chris O’Cull of KeyBanc Capital Markets, emphasized noteworthy demographic shifts and the digital transformation taking place in the restaurant industry, while the powerhouse lineup of speakers, including Jamba Juice, Ruth’s Chris Steak House, Not Your Average Joe’s, Texas Roadhouse, Buffalo Wings & Rings, Corner Bakery Cafe, Twin Peaks and Mimi’s Café, shared strategies for leveraging customer analytics, marketing automation, and mobile to successfully engage guests.
“This event gives restaurant leaders an opportunity to connect and share best practices for customer engagement,” said Dev Ganesan, CEO of Fishbowl. “There is a fundamental shift taking place in the industry and we are excited to be a strategic partner, enabling restaurants to uncover key insights into their business and take action on those insights, optimizing their marketing efforts.”
Fishbowl will be launching its next generation Insights 2.0, SMS 2.0 & Mobile 2.0 products that fundamentally pave the way for how restaurants can leverage complex data insights and deliver real time engagement to drive guest visits.
“I am both excited and scared about the opportunities that this revolution offers. I am excited that Not Your Average Joe’s has invested in the technology that is enabling us to win and stay ahead of competition and I am scared for restaurants that have not embraced it,” Steve Silverstein, Founder and CEO of Not Your Average Joe’s, commented. “This is an important CEO-level strategic initiative and I am thankful that we have partnered with Fishbowl.”
Fishbowl will preview its latest innovations, including newer technologies around automation, self-learning, beacons, Wi-Fi and end-to-end orchestration for better customer engagement during the conference.
Fishbowl is the world’s #1 Restaurant Success Platform, delivering Decision Sciences & data-driven marketing automation, to help restaurants unravel complex business insights and convert that into tangible business outcomes via powerful 1:1 customer engagement. Highly scalable, the Hadoop-based SaaS platform ingests and blends data from POS, eClub, SMS, direct mail, social, online ordering, reservations, loyalty and more to provide clients with actionable insights. Using marketing automation across channels, the Fishbowl platform enables clients to efficiently act on those insights to drive more customer visits and more sales. Serving more than 65,000 restaurant locations, Fishbowl partners with key industry and technology organizations, including: The Coca-Cola Company, OpenTable, the National Restaurant Association, State Restaurant Associations, and the leading POS manufacturers. Fishbowl is headquartered in Alexandria, VA, with offices in Silicon Valley and London.
VP of Marketing, Fishbowl