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In the News: Fishbowl Execs Share Email and Social Media Marketing Insights

CEO Scott Shaw, Vice President of Marketing Janet Hall, and Email and Social Media Director Heidi Hess recently sat down with Deborah Freundlich, co-editor of Restaurant Briefing, an American Express Newsletter, to discuss the state of play in email and social media marketing today.  The discussions ranged from the continued dominance of email as the “go to” solution for one-to-one restaurant marketing through segmentation, relevant messaging, careful thinking about frequency, and a mobile strategy to Facebook Ads and how even a small budget can be effective in meeting marketing goals.  Together the two articles provide a clear view of how to optimize the marketing tools available today to successfully drive guests into restaurants. 

Read Engaging Email here.

Read Facebook Dominates here.