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Evaluating the Impact of a Loyalty Program

The Challenge A national quick-serve chain wanted to evaluate the benefit of their loyalty and eClub programs. They wanted to know: Do members that join the eClub perform better than... more

Partnering with Fishbowl’s Experts

See how¬†current¬†clients rely Fishbowl’s expertise to help them understand their guests better than ever before. more

Optimizing Couponing Strategy

The Challenge A national casual-dine chain asked What is the impact of our current couponing strategy and how do we reduce our discounting without negatively impacting visits and revenue? The... more

Evaluating the Impact of Value Menu Items

The Challenge A national, full-service restaurant chain was looking to measure the impact of two new value menus and wanted to know: Which of two new value menus is most... more

Driving Incremental Visits from Lapsed Guests

The Challenge A national, full-service sports restaurant wanted better insights into infrequent visitor behavior. They asked: Who are my guests who visit infrequently? How can I compel them to dine... more