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Tony Roma’s Building Loyalty With Promotions Manager

Check out how Tony Roma’s is using Fishbowl’s Promotions Manager solution to capture ROI data: “We can track redemption, what they bought, frequency, who is coming in, and which offers are getting a response. We can also look at the ROI on individual offers, or on any pieces of direct mail, because the unique system codes allow us to track everything.”  – Jim Rogers, CMO of Romacorp, Inc.

Click here to read the full article on Loyalty360.