Vol. 6: A New Take on Takeout

As stability has increased, we’ll be shifting to provide more strategic insights and recommendations for brands to optimize their multichannel communications going forward.

To that end, last week (week ending in Sunday, April 5), we took inventory of over 100 brands’ primary messaging tactics, methods for customers to place a takeout or delivery order, promotion offers and prices, and more.

 

Consumer Media Consumption

 

Brands are using all forms of media to make off-premise ordering as frictionless as possible, but consumers are gravitating to two formats in particular, per Nielsen:

Our next note will include content marketing concepts we’ve observed to be resonating with consumers across all media formats – an exhaustive list you can brainstorm from to plan your creative content for the days and weeks that follow.

Visit our COVID-19 Newsroom for the most current, relevant information you need to stay informed.