The latest updates from our segmentation tool let you create and segment audiences on the fly.
Fishbowl GRM's Segmentation Dashboard offers an intuitive visual interface, with all your tools in one place to make faster informed decisions without having to cross-reference spreadsheets, notes or the back of an envelope.
Rather than having to write long search queries, Fishbowl GRM utilizes AI to let users find specific groups with ‘spoken’ English. Marketers can simply ask the database a question, or type in a sentence describing the information they want; and then create a targetable segment for use in marketing automation.
Fishbowl GRM segmentation now comes pre-loaded with a library of industry-standard segments most-commonly used by restaurants. This library includes suggestions for:
Note: If a segment you need doesn't exist, our team can work with you to build a custom segment.
Easy-to-read glance at all your existing segments, with color-coded criteria to efficiently select past audiences quickly.
In the months ahead we will be introducing advanced features, such as the ability to combine segments with guest journeys, for an even better way to engage your audiences based on their preferences and behaviors.
Receive the most up-to-date insights in restaurant and guest marketing directly in your inbox.
