SMS
Marketing

SMS transforms customer engagement into an immediate and cost-effective tool for personalization, essential for a mobile-first mentality. Leading restaurant brands recognize SMS for its substantial return on investment. For those customers 'born-digital', SMS is an essential marketing strategy.

SMS is an Essential Marketing Channel for Restaurants

SOURCES: National Retail Federation, SimpleTexting, PC Mag

98

%

open rate for
SMS Marketing

90

%

of recipients respond
within 3 minutes

60

%

higher response rate
than email

30

%

increase in email open rates from SMS, for email-SMS integrated campaigns

80

%

of businesses in 2024 use SMS marketing software to text their customers

up to

20

%

revenue was attributed to SMS marketing by businesses

Phone Screen

Date-Triggered Messaging

Interactive Calendar Anniversary Reservation Last Visit Birthday
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Time-Sensitive
Customer Engagement

Timed messaging meant to incite an action.

Making Plans - Bell Iconmaking plans
last minute promoslast minute promos
meal specialsMeal Specials - Sandwich icon
happy hourHappy Hour - Drink Icon
special eventsSpecial Events - Star Icon
musicMusic - Music Note Icon

SMS Number Options

SMS messaging is customizable to fit your campaign needs. Send your messages from a custom phone number (like your restaurant); or from an 800 number, or using a 'short code' which is an efficient way to deliver text messages with specific functions (like opt-in/opt-out).

 Toll-Free NumbersVanity Numbers
Number length10 Digits5-6 Digits
Throughput30 to 60 TPS5-500 TPS
DeliverabilityGoodBest
MMS CapabilityYesYes
Cost$$$

What's your data doing for you?

martech stack diagram

Marketing Automation

Our SMS powers a cycle of continuous engagement and data refinement on Fishbowl GRM. First-party data from SMS interactions enables you to segment and re-target customers with precision. This creates a feedback loop that enriches future SMS, email, loyalty and offer campaigns. It's a streamlined process that enhances personalization and drives overall marketing effectiveness.

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FAQs

What is a Toll-Free Number?

A toll-free number is a 10-digit number starting with 8XX, offering the choice of selecting a vanity number. It enables businesses to maintain a single number for both voice and text communications, enhancing the customer experience. These numbers can support both SMS and MMS.

Can I Text Enable a Toll-Free Number?

Absolutely. You can send text messages using Toll-Free SMS from an 8XX number to mobile phones. This feature allows businesses to text-enable their existing toll-free number, streamlining communications by using the same number for voice and messaging.

What is the Reach of a Toll-Free Number?

Toll-free numbers allow you to communicate across the U.S. and Canada, supported universally by all carriers. This wide reach makes it a versatile tool for businesses aiming to connect with a broader audience.

Can I Get Delivery Receipts for Toll-Free Messaging?

Yes, in the U.S., toll-free messaging includes handset delivery receipts, providing businesses with confirmation that their messages have been successfully delivered.

How can I find out more about SMS pricing?

Fishbowl pricing can be found here: fishbowl.com/pricing.

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