Ask any marketer what’s their secret weapon, and they’ll tell youit’s email.
Email is the most personal marketing channel. When a guest provides an email address, they’re inviting you into their inbox, a private space reserved for things that matter. Unlike social media posts or ads, emails feel like a one-on-one conversation. It’s your chance to connect directly to guests, whether you’re promoting a new dish, offering a birthday discount, or reminding them why they love your brand in the first place. And the best part? Email is more affordable, with the highest ROI of nearly any marketing tool.
With Fishbowl’s Guest Relationship Management (GRM), you don’t simply send emails – you deliver smart, data-driven, highly targeted messages that resonate with your guests. Email is powerful on its own, but with GRM, it becomes a powerful entry point to build loyalty, drive traffic and boost sales.
Looking for proof? The numbers speak for themselves:
of consumers checktheir email daily
of consumers make purchasesdirectly from emails
higher transaction ratedue to personalization
is the average ROI forevery $1 spent on email
higher click-through ratesdriven by automated emails
higher open rates driven by automated emails
With Fishbowl’s Email platform, you can create experiences with every send. Here’s what you can expect:
Upload guest lists and start segmenting based on sign-up dates, behavior, and more. It’s all about sending the right message to the right people.
Let our tools do the work. Fishbowl’s email platform analyzes guest behavior and engagement history, so you can focus on what matters – growingyour business.
Birthdays, holidays, special events – send the emails that make your guests feel seen. These aren't just generic blasts – they’re personal invites to engage with your brand.
Stay on top of your game with a dashboard that tracks everything. Know the status of your campaigns (draft, sent, active) and dive into performance metrics like open and click-through rates.
Design emails that match your brand – no coding required. Use our drag-and-drop editor or get fancy with custom HTML. Whether you use our templates or build your own, your emails will look sharp.
Set up emails that respond to your guests’ actions. Whether they’ve just visited, purchased, or had a special occasion, you’ll always stay topof mind.
Dive into detailed reports – see how your subject lines perform, whichdays get the best open rates, andhow your guests are interacting withyour messages.
Know your audience. Use data like location, preferences, and birthdays to craft hyper-targeted, hyper-effective emails that make your guests feel like VIPs.
Email is the heart of Fishbowl’s GRM. This tutorial shows you how to easily create and schedule emails, from selecting audiences to customizing content. Learn how to use our drag-and-drop editor, design templates, and triggers for personalized campaigns, so you reach the right guests at the best times.
Email has been at the heart of Fishbowl solutions since 2000. With our GRM platform, restaurants can collect data, create personalized journeys, and build, trigger and send emails – all from one system. No juggling different tools – everything is in one place. Deliver personal, timely, and tailored messages that drive results. With Fishbowl's GRM, email becomes your secret weapon.
